Rothiemurchus

For the past couple of years, I’ve been working alongside the Rothiemurchus team on their brand positioning, plus two visitor experience and interpretation projects – one for the Cairngorms Capercaillie Project and the second for the reintroduction of beavers to the Cairngorms National Park.

Both projects involved in-depth visitor experience research, site-wide design analysis and the coordination of multiple stakeholders before we put pen to paper. This was a great collaborative experience that will hopefully benefit both creatures and visitors for years to come.